About this role
The Role
- The Business Development Officer will be responsible for driving membership growth, mobilizing deposits and promoting SACCO’s products and services to attract and retain members.
Responsibilities and Duties
- Develop strategies for growth in line with the overall UWS strategies and set targets.
- Facilitate member uptake of savings and credit products by developing and executing targeted mobilization strategies.
- Build and maintain strong relationships with members to drive retention and referrals.
- Conduct regular visits and maintain consistent communication particularly following onboarding and after loan disbursement.
- Conduct market research to identify emerging trends and member needs, and present actionable recommendations to the management.
- Design member education programs in collaboration with the management and relevant Board committees to enhance member engagement.
- Support product development initiatives by relaying member feedback and market insights.
- Follow up on dormant accounts to drive reactivation
- Recruit new members through corporate partnerships and targeted outreach through existing members.
- Handle member inquiries, complaints, and feedback promptly and professionally.
- Perform any other duties that may be assigned from time to time.
Qualifications and Experience
- Bachelor’s degree in Business Administration, Marketing, Sales or any other related field.
- Diploma in Sales & Marketing will be an added advantage.
- Professional certification in Sales/Marketing is an added advantage.
- Minimum 3 years’ experience in business development, sales or marketing preferably in a financial institution,
Skills and Competencies:
- Knowledge of marketing principles, brand, product and service management.
- Strong interpersonal and relationship-building skills.
- Excellent communication and presentation abilities.
- Sales and negotiation skills with a target-driven mindset.
- Proficiency in MS Office and core banking management systems.
- High level of integrity and professionalism.
Skills
CommunicationExcelMarketingResearchSales