Purpose for the Job

To drive brand visibility, digital leads generation and end to end leads conversion, and campaign execution for the Retail & SME Division promoting Medical Insurance, Motor Insurance, Business Insurance, Travel Insurance, Domestic Insurance, Life Policies, Professional Indemnity, among other solutions across digital and traditional marketing channels.

Duties and Responsiblities

Strategy & Growth: Executes digital initiatives and supports product launches to drive Retail & SME division targets.
Lead Generation & Sales Support: Partners with sales teams to drive, nurture, and convert digital leads into revenue.
Campaign & Event Execution: Manages multi-channel digital campaigns, promotional activations, and customer engagement events.
Content & Branding: Develops marketing content, promotional collateral, and visibility materials across all media.
Community Management: Moderates and grows online communities to boost engagement, brand advocacy, and lead capture.
Stakeholder Coordination: Acts as the main bridge between the division, central marketing, external agencies, and vendors.
Analytics & Reporting: Monitors campaign performance, market trends, and ROI to deliver actionable reports and dashboards.
Governance & Compliance: Ensures all marketing activities comply with corporate brand standards and regulatory policies.

Key Result Areas

Achieve agreed digital lead generation and business acquisition targets for Retail & SME products.
Increased visibility, awareness, and market penetration of Retail & SME products and solutions.
Improved campaign effectiveness measured through conversion rates, customer engagement, and return on marketing investment.
Timely delivery and execution of marketing campaigns, activations, events, and promotional initiatives.
Effective support to Business Development teams through quality marketing collateral, campaigns, and lead generation activities.
Accurate and timely reporting on marketing performance, lead generation, and customer engagement metrics.

Key Competencies

Skilled in using analytics tools to measure performance and optimize marketing outcomes.
Track record of coordinating projects, managing tight deadlines, and handling competing priorities.
Excellent interpersonal and communication skills to build and maintain key relationships.
Proficient in Microsoft Office, with a strong commitment to integrity and quality.

Knowledge And Skills Required

At least 3 years in marketing and communications, preferably within financial services or insurance.
Proven ability to manage digital campaigns, social media ads, lead generation, and email marketing.
Strong copywriting and presentation skills, plus proficiency in Canva or Adobe Creative Suite.

Professional and Academic Qualifications

Bachelor’s degree in marketing, Communications, Business Administration, Public Relations, Digital Marketing, or a related field from a recognized university.
Professional certification in Marketing, Digital Marketing, Communications, CIM, or an equivalent qualification will be an added advantage.
Certification in Google Analytics, Google Ads, Social Media Marketing, or related digital marketing disciplines will be an added advantage.

Digital Marketing Executive

About this role