Key Responsibilities Sales Strategy & Planning Develop and execute the HORECA sales strategy tachieve assigned revenue and market share targets. Identify growth opportunities in hotels, restaurants, caterers, airlines, and other institutional accounts. Plan and monitor channel performance against agreed sales KPIs. Business Development Acquire and onboard new institutional clients while nurturing existing relationships. Conduct regular business reviews with key accounts tensure satisfaction and growth. Negotiate pricing, contracts, and commercial terms in line with company policies. Team Leadership Lead, mentor, and motivate the institutional sales team tachieve set goals. Build capability within the team through coaching, training, and performance management. Allocate targets, territories, and monitor individual and team performance. Execution & Customer Engagement Ensure excellent execution of sales initiatives, promotions, and activations within the HORECA segment. Provide superior customer service and act as the primary escalation point for client issues. Collaborate with the supply chain tensure timely deliveries and efficient order fulfillment. Market Intelligence & Reporting Track competitor activities, market trends, and customer insights trecommend proactive strategies. Prepare accurate sales forecasts, pipelines, and reports for management. Monitor credit control and ensure timely collections from institutional clients. Cross-Functional Collaboration Work with Marketing, Finance, and Operations teams toptimize HORECA offerings. Partner with product development ttailor solutions for the institutional channel. Qualifications Bachelor’s degree in Sales, Marketing, Business Administration, or related field. MBA is an added advantage. Minimum 6–8 years of experience in sales, with at least 3 years in institutional/HORECA sales leadership. Strong network within hotels, restaurants, and catering businesses. Proven track record of meeting and exceeding sales targets.