About this role
The successful candidate will be responsible for the strategic coordination and delivery of company’s marketing efforts across brand, content, trade, and partnerships – ensuring a consistent, elevated presence that reflects our positioning as a leading safari brand in East Africa. Working closely with the Director of Marketing & Communications, this role translates brand direction into cohesive campaigns and high-quality execution across all non-digital channels, while ensuring alignment with commercial priorities. Key Responsibilities Safeguard and ensure consistency of the brand across all touchpoints, including tone, visual identity, and messaging, while supporting brand evolution across the company Lead the planning and execution of aligned, high-quality marketing campaigns across trade, PR, partnerships, and content. Collaborate with the Storytelling Lead to shape narratives, maintain editorial standards, and ensure all content reflects brand positioning. Drive trade-focused initiatives, develop sales tools, and ensure alignment between brand messaging and partner communications. Coordinate with PR teams to align messaging, support press activities, and ensure consistency across owned and earned channels. Oversee the Storytelling Lead and Marketing Assistant, ensuring clear workflows, strong attention to detail, and timely delivery. Support annual planning, manage campaign budgets, and monitor performance to inform future strategy. Drive campaign quality, brand consistency, trade engagement, content output, and overall marketing effectiveness. Key Qualifications Bachelor’s degree in Marketing or a related field. 5–8+ years’ experience in luxury hospitality, travel, or lifestyle marketing Strong understanding of brand-led marketing and storytelling Proven experience managing multi-channel (primarily non-digital) campaigns Ability to balance creative vision with commercial objectives Strong brand instinct with high visual sensitivity Highly organised with strong attention to detail Collaborative, proactive, and calm under pressure Commercially aware with a structured, solutions-driven, and strategic mindset