Membership Marketing Officer

Role and Responsibilities:

• Work with the CEO to develop and implement membership recruitment strategies.
• Deliver an excellent level of service to members, ensuring well-informed and prompt responses to membership enquiries, cost efficiency and Member Database system efficiency.
• Lead the marketing function and identify, analyze, and implement new business growth opportunities.
• Implement the Club's marketing vision and strategy in line with the strategic plan.
• Conduct market intelligence exercises to benchmark the Club's services/products against competitors.
• Implement marketing, advertising and promotional tasks and carry out effective management of the marketing, advertising and promotional activities of the Club.
• Onboarding sponsorships and strategic partners for the Club's various sections and activities.
• Driving revenue growth extensively.
• Developing and managing the annual events calendar while securing sponsorships.
• Enhancing the Club's brand visibility and market presence through strategic marketing, partnerships, and promotional initiatives.
• Generate and implement new product development plans including revamping Branded Club merchandise and souvenirs.
• Promote Events: Collaborate with others to create promotional materials for events, such as flyers and posters.
• Send out e-invites, invoices, reminders, and follow up on event payments.
• Develop a thorough knowledge of the member database system.
• Ensure effective communication of weekly/monthly events to members.
• Manage social media: Create and maintain social media accounts and post engaging content.
• Ensure that the quality and content of the quarterly newsletter are consistent, exciting and engaging.
• Any other duties as may be reasonably expected, and which are commensurate with the level of the post.

Required Skills:

• Exceptional leadership and a clear sense of direction.
• Detail-oriented and capable of delivering high-quality outputs.
• Excellent interpersonal skills to build strong rapport with others.
• Ability to effectively communicate timelines and project progress with both internal and external management.
• A start-up personality: entrepreneurial, ambitious, independent, detail oriented, proactive, flexible, and resilient.
• Excellent problem-solving and analytical ability in cross-functional and multi-cultural environments; able to define problems, collect relevant data, extract meaning and draw valid conclusions.
• Proven ability to work as part of a management team to develop and implement strategy in a member’s club will be an added advantage.
• Practical experience in the application of digital marketing and social media as part of integrated marketing campaigns.
• Experience in managing budgets effectively, financial reporting, and setting up effective customer metrics and business processes.

Qualifications and Education Requirements

• Bachelor’s degree in marketing or related field.
• Professional marketing and or sales qualification such as CIM is an added advantage
• 3- 5 years of relevant experience in a marketing/membership engagement role.

Preferred Skills

• Experience with social media management and content creation.
• Knowledge of SEO and digital marketing best practices.
• Understanding of Membership Based Marketing Strategies.
• A creative design mindset.