About this role
Job Summary
- To drive revenue growth, market expansion, and commercial strategy for the company’s solar and energy solutions business across Kenya. The role is responsible for leading high-performance sales operations, managing branch performance, building strategic partnerships, and positioning the company competitively within the evolving renewable energy market.
- The ideal candidate should possess strong experience in the solar and energy industry, demonstrate the ability to scale startup operations, manage geographically distributed teams, and deliver sustainable business growth in a competitive and rapidly changing market.
DUTIES & RESPONSIBILITIES:
Strategic Sales Leadership
- Develop and execute national sales strategies aligned with company growth objectives.
- Drive revenue growth across residential, commercial, industrial, and institutional solar segments.
- Identify emerging market opportunities, customer trends, and competitive positioning strategies.
- Lead pricing, market penetration, and customer acquisition initiatives.
Business Development & Market Expansion
- Establish strategic partnerships with developers, EPC contractors, distributors, SACCOs, NGOs, and corporate clients.
- Expand branch network and market footprint across key regions.
- Lead tendering and large commercial proposal development.
- Build strong relationships with regulators, industry stakeholders, and strategic clients.
Branch & Team Management
- Oversee branch sales performance and operational alignment.
- Set sales KPIs, performance targets, and growth forecasts.
- Mentor, coach, and manage branch managers and sales teams.
- Ensure consistent customer experience and operational standards across branches.
Startup & Operational Growth
- Drive structured processes suitable for scaling startup operations.
- Support development of sales systems, CRM usage, reporting dashboards, and operational controls.
- Collaborate with finance and operations teams to optimize margins, collections, and stock movement.
Customer Experience & Retention
- Strengthen customer satisfaction and after-sales engagement.
- Ensure timely issue resolution and service excellence.
- Develop customer retention and account growth strategies.
Reporting & Analytics
- Prepare commercial performance reports and sales forecasts.
- Analyze sales trends, customer behavior, and branch productivity.
- Utilize data and AI-driven insights to improve commercial decision-making.
KNOWLEDGE, SKILLS, AND EXPERIENCE:
Qualifications
- Bachelor’s degree in business, Sales & Marketing, Engineering, Renewable Energy, or related field.
- MBA or equivalent postgraduate qualification preferred.
Experience & Profile
- Minimum 5 years’ experience in sales leadership within the solar, renewable energy, or electrical solutions sector.
- Proven experience managing startup or high-growth business environments.
- Experience managing multiple branches or regional operations.
- Strong understanding of the Kenyan energy market and consumer behavior.
- Demonstrated ability to drive revenue growth and strategic partnerships.
Skills
DataExcelLeadershipMarketingSales