Key responsibilities: Achieve product-wise, profile-wise, targeted product mix, including new products Lead and manage regional marketing and sales operations Develop and execute regional distribution strategies to increase penetration and availability Build and maintain strong dealer relationships and expand business Maintain a strong market intelligence system and analyse trends for decision-making Manage the regional distributor's financial health Lead and coach a team of area sales officers and ensure the achievement of objectives Commercialization of new products and innovations in the region. Requirements Qualifications required: Minimum academic qualification:  Bachelor’s Degree in a relevant field Qualifications as an added advantage:  Diploma in Sales & Marketing Professional registration: Experience required: General work experience (years): 7-10 years Specific to the position (level/discipline/years): 7 years Industry:  FMCG Key competencies and skills: Excellent Communication skills Analytical skills Leadership Skills Sales acumen Presentation skills Interpersonal skills Problem Solving skills Strong planning & organizing skills High on initiative and ability to manage ambiguity Ability to understand and disseminate technical concepts effectively Language requirements: English Kiswahili Computer literacy: MS Office packages ERP Systems Personality profile: Positive Business-centric Fast-paced and prompt Achievement oriented Energetic and Enthusiastic