Senior Account Executive

POSITION OVERVIEW

• To develop, execute, and continuously improve internal communication strategies for clients while aligning with the company’s vision, and connected to its culture and values. The role requires a creative storyteller and relationship-builder who can translate business priorities into messages that resonate with employees across all levels and locations.

ACCOUNTABILITY

Reports to: Senior Account Manager

KEY DUTIES & RESPONSIBILITIES

• Develop and implement the internal communications strategies and calendar in line with business priorities, culture, and employee engagement goals.
• Craft clear, engaging, and consistent messaging for staff and organisational initiatives.
• Manage internal communication channels (intranet, email newsletters, Yammer/Viva Engage, Town halls) ensuring content is timely, relevant, and on-brand.
• Partner closely with HR, Leadership, and business units to translate strategic priorities into compelling internal narratives.
• Plan and coordinate employee engagement events (town halls, staff forums, wellness days, culture activations).
• Support change management communications during organisational transitions, restructures, or new initiative rollouts.
• Develop creative content formats (videos, infographics, podcasts, quizzes) to make communications more engaging and interactive.
• Build strong relationships across departments to gather stories, staff achievements, and insights that humanise company communications.
• Monitor and measure the effectiveness of internal communications (surveys, engagement metrics, feedback) and refine approaches accordingly.
• Act as a brand and culture ambassador, ensuring messaging reflects client’s values and tone of voice.
• Provide communications counsel and support to clients.

KEY SKILLS & COMPETENCIES

• Creative thinker: Ability to turn complex information into engaging, digestible content.
• People’s person: Able to build trust and rapport easily across all levels of the organisation, from frontline staff to executives.
• Excellent written and verbal communication skills, with strong storytelling ability.
• Strong stakeholder management and collaboration skills.
• Ability to manage multiple projects and priorities in a fast-paced environment.
• Familiarity with digital communication tools and platforms (intranet CMS, email marketing tools, social collaboration platforms).
• Project management and coordination skills.
• Data-driven mindset: Has the ability to use engagement metrics to inform strategy.

MINIMUM REQUIREMENTS:

• Bachelor’s degree in Communications, Marketing, Public Relations, or a related field.
• Minimum of two (2) years’ experience in a fast-paced agency or corporate environment, managing communications or marketing initiatives.
• Proficiency in content strategy, including message development, audience identification, and brand voice.
• Proficiency in digital platforms, analytics tools, and content scheduling tools
• Creative, analytical mindset with a strong passion for storytelling, employee engagement, and consumer brands.
• Proven ability to manage multiple client projects simultaneously while consistently meeting tight deadlines.
• Demonstrated experience presenting to, influencing, and consulting clients and organizational leaders.
• Practical experience administering modern internal channels.

WHAT SUCCESS LOOKS LIKE

• Staff feel informed, engaged, and connected to the company’s mission and culture.
• Internal messaging is timely, consistent, and reflects the company’s tone of voice.
• Increased participation and engagement in internal channels and events.
• Positive feedback from leadership and staff on the clarity and creativity of communications.