Responsibilities Define brand positioning, value propositions, and messaging through brand audits and SWOT analysis. Execute PR strategies, press releases, and media outreach to foster positive public perception. Maintain brand consistency and visual identity across digital marketing, social media, and advertising platforms. Build and manage relationships with journalists, influencers, and internal stakeholders. Develop and implement crisis management plans to mitigate reputational risks and negative publicity. Collaborate with creative teams to produce brand assets, campaigns, and events. Analyze consumer trends and competitor strategies to refine market positioning. REQUIREMENTS Hold a Bachelor's Degree in Marketing, Communications, PR, or Business. Demonstrate proven experience in branding, marketing, or public relations. Utilize exceptional writing, editing, and storytelling skills. Apply analytical thinking to interpret data and guide strategic decision-making. Showcase strong leadership and project management skills while working across departments. Operate with proficiency in social media platforms, analytics tools, and content management systems.